During much of 2020, MSK has been involved with The Atlanta University Center Consortium (AUCC). Located in the heart of metropolitan Atlanta, AUCC is the world’s oldest and largest association of historically black, private institutions of higher education. Originally formed in 1929, the Consortium is a nonprofit organization that operates on behalf of its member institutions: Clark Atlanta University, Morehouse College, Morehouse School of Medicine and Spelman College.
Our work has focused on a Data Science Initiative (DSI) launched in 2019 with initial seed funding from UnitedHealth Group. AUCC DSI is working to increase the number of highly skilled underrepresented minorities in data science and to advance data science research, especially as it impacts minority communities.
The DSI has a broad range of audiences from high school students and guidance counselors to government and prospective corporate partners. MSK developed institutional branding, content and digital communication for AUCC and the DSI. The initiative continues to have success in all spheres with plans for increased print and digital marketing in 2021.