April 14, 2018 • 8:50 pm 0
Our long-time client, the University of Pennsylvania, recently announced “The Power of Penn: Advancing Knowledge for Good,” a $4.1 billion fundraising and engagement campaign. Broad campaign initiatives include expanded student opportunities, pioneering work in healthcare, driving energy solutions, incubating innovation and entrepreneurship, and enhancing research across disciplines.
Filed under: Higher Education
February 15, 2018 • 7:55 pm 0
PitchBook has released their latest report showcasing what went on in the US venture capital industry during the third quarter of 2017. A couple of key takeaways:
Filed under: Technology
August 2, 2017 • 8:38 pm 0
For over eight years, we’ve served the University of Pennsylvania developing key print and digital communications programs for fundraising, admissions and alumni relations. Our recent work for Penn Engineering’s annual giving fund shows how the School has taken founder Benjamin Franklin’s words to heart by continuing to change, adapt and innovate. The campaign features large images and brief text describing recent advances including adding 165,000 square feet of engineering space, increasing tenure track faculty size by 30 percent, and significantly increasing course offerings to connect resources with talent. Results? Fundraising and application numbers are both record-breaking.
Filed under: Design, Higher Education
June 28, 2017 • 7:25 pm 0
Independent and private schools face unique challenges – and also unique opportunities – when it comes alumni cultivation and stewardship. CCS Fundraising has published an interesting white paper called “Moving the Needle from Alumni Engagement to Alumni Giving,” Co-authored by Detroit Country Day School (DCDS), you can download the report and discover how DCDS developed stronger bonds with their alumni and dramatically boosted their giving.
Filed under: Communication, Higher Education
May 17, 2017 • 4:37 pm 0
Our print and digital work for Johns Hopkins spans many decades and various institutions, departments and programs. A recent assignment for the Health System allowed us to write and design an annual report for the Department of Human Resources. Targeted primarily at an internal audience, the piece aims to communicate the value created by the department across multiple entities and institutions.
Filed under: Design
April 9, 2017 • 11:03 pm 0
Dave Trott, legendary British copywriter and creative director, writes a monthly column for Campaign magazine. Always compelling and interesting; often challenging and thought provoking – his column is well worth bookmarking. His December article is a good example:
http://www.campaignlive.co.uk/article/when-marketing-creativity/1418871
Filed under: Communication
March 3, 2017 • 6:03 pm 0
As part of our ongoing work with the University of Pennsylvania, MSK Partners recently rebranded the Singh Center for Nanotechnology – located on the University of Pennsylvania’s campus in Philadelphia, the Krishna P. Singh Center for Nanotechnology is a multi-user facility where the research and educational programs at the University, partner institutions and industry come together to form a regional hub for nanotechnology. The firm developed a new logo, messaging strategies and a series of direct mail and collateral materials.
Filed under: Design, Higher Education
April 28, 2016 • 2:17 pm 0
After claiming to be the first country to abolish censorship 250 years ago, Sweden is now boasting that it is the first country with a phone number.
“The Swedish number” is part of a campaign for the Swedish Tourist Association by the Ingo ad agency (part of WPP). The concept is simple – dial the number and you will be redirected to a random Swede who will happily (we assume) chat about their country. Campaign magazine spoke with a nice person from Stockholm called Jan who said he’d been getting up to five calls per day through the scheme. Asked if he had any messages for Campaign readers who might wish to visit Sweden, he said: “It’s lovely in the summer.” See? Well there you have it.
Filed under: Communication
January 11, 2016 • 3:08 pm 0
According to University Business magazine, nearly two-thirds of higher ed readers surveyed expected a major renovation project to be launched or completed in 2016. Here’s a closer look at what facilities department leaders are talking about and expecting in 2016.
http://www.universitybusiness.com/article/outlook-facilities-new-visions-campus-space
Filed under: Higher Education
September 3, 2015 • 6:45 pm 0
Recently, MSK wrapped-up a number of campaign assignments where clients partnered us with CCS Fundraising including the White House Fellows Foundation & Association, the Latin American Community Center, the Baltimore Symphony Orchestra, and the International Youth Foundation. CCS has complimentary reports and white papers available for download that can be useful to non-profit organizations in developing fundraising strategies.
Filed under: Communication
