E-vents

As part of our ongoing work for the University of Pennsylvania, we’ve developed the next in a series of email newsletters – this time a weekly, automated email promoting on-campus events to those within the institution. Our process included project planning with University communications and technology staff, graphic design for the template, setting-up a development environment for testing, integrating the events RSS/JSON feed with the newsletter template and listserv distribution; configurations and testing, and final roll-out with University staff. Having already developed a weekly email for campus news, individual e-newsletters for each school, and custom invitations for events, this project utilized additional skills within our range of communications technologies.

New Initiative for Hopkins

On October 28, the dedication of the Johns Hopkins Proton Center took place at Sibley Memorial Hospital and commemorated the opening of state-of-the-art facility and honored the collaboration between Johns Hopkins, Children’s National, and Hitachi. MSK launched a special edition of Promise & Progress magazine featuring new photography and a series of custom illustrations explaining the technology in a “How it Works” approach. This was used at the event and coordinated with a new website and videos – the latter filmed in Baltimore and Sibley.

Hope. Heal. Grow.

We were delighted to work with our colleagues at CCS Fundraising and senior leadership at Mt. Washington Pediatric Hospital on the successful launch of their new comprehensive campaign. MSK created the campaign theme and logo; wrote and designed the case for support and companion story book; and developed a variety of print and digital support materials including stationery, volunteer guide, digital templates, and PowerPoint.

 

How Paper is Making a Comeback

The world’s trading routes have been crafted over centuries and yet remain in a constant state of flux. The Made on Earth series, produced by the BBC, looks at eight everyday products – from bicycles to whisky, spices to semiconductors – and explores the people, countries and intricate global networks that go into making and bringing these goods to market. Given our ongoing and frequent use of paper, the edition focused on the paper industry is especially informative. Albeit, not quite as stimulating as the one on whisky.

Navigating Enrollment Challenges

Nathan Grawe’s book Demographics and the Demand for Higher Education is an excellent read for administrators and trustees who are responsible for recruitment, admissions, student support, tenure practices, facilities construction, and strategic planning. He details his view of a looming demographic storm – in 2026, when the front edge of a birth dearth reaches college campuses, the number of college-aged students will drop almost 15 percent in just 5 years. Analyzing demand forecasts by institution type and rank while disaggregating by demographic groups, Grawe provides separate forecasts for two-year colleges, elite institutions, and everything in between. The future demand for college attendance, he argues, depends critically on institution type. While many schools face painful contractions, for example, demand for elite schools is expected to grow by more than 15 percent in future years.

A Digital Year

2018 was a banner year for email newsletters that we’ve developed and mailed for various clients including the University of Pennsylvania and Johns Hopkins Medicine. In each case, these have been highly targeted (both audience and content) and therefore are producing strong results. Whether directed at donors, patients, staff, or parents, these have grown to become a vital part of the media mix for clients looking to engage an audience on a more regular basis – particularly where video can add an new element to supplement our print magazines that continue to reach the same audience. Let us know if we can help enhance your digital reach or recommend new ways to create a print and digital balance.

On the Move

Without wishing to add something that smacks of business to your vacation plans…if travels take you to the London area this year, we’d highly recommend a visit to The Museum of Brands. It’s a terrific collection of products, packaging and marketing materials from the Victorian era to the present. It’s like flying through history with the eyes of a consumer or marketer. Be sure to check if any of the excellent talks or masterclasses are going on during your visit.

Rams Takes On Design

In this interesting article, Gary Hustwit talks about his new documentary “Rams” – as legendary industrial designer Dieter Rams indicts the world he helped to create. The official trailer is in the article and definitely whets the appetite. There’s a link at the end for premiere events prior to release to digital platforms in December.

Journalism and Storytelling

Pop-Up Magazine is inspired by a magazine but is performed onstage, creating an immersive experience that uniquely blends journalism and storytelling with music and other mediums. Here’s an excellent review of how its co-founders have learned to engage with an expanding audience.