Without wishing to add something that smacks of business to your vacation plans…if travels take you to the London area this year, we’d highly recommend a visit to The Museum of Brands. It’s a terrific collection of products, packaging and marketing materials from the Victorian era to the present. It’s like flying through history with the eyes of a consumer or marketer. Be sure to check if any of the excellent talks or masterclasses are going on during your visit.
In this interesting article, Gary Hustwit talks about his new documentary “Rams” – as legendary industrial designer Dieter Rams indicts the world he helped to create. The official trailer is in the article and definitely whets the appetite. There’s a link at the end for premiere events prior to release to digital platforms in December.
Figuring out a social strategy that’s right for a specific organization’s mission, audience, and goals can be tricky. Thankfully, companies like Sprout Social have done loads of research and were kind enough to share it with our friends at Maven Communications. Here are some of the most important takeaways from Sprout’s Social Index for social media marketers.
Our long-time client, the University of Pennsylvania, recently announced “The Power of Penn: Advancing Knowledge for Good,” a $4.1 billion fundraising and engagement campaign. Broad campaign initiatives include expanded student opportunities, pioneering work in healthcare, driving energy solutions, incubating innovation and entrepreneurship, and enhancing research across disciplines.
PitchBook has released their latest report showcasing what went on in the US venture capital industry during the third quarter of 2017. A couple of key takeaways:
- As of the end of the third quarter, this year is set to reach a decade-high in terms of total VC investment—but deal activity is on pace to decline sharply for the second year in a row.
- Software is the most popular industry for VC investors, a trend that’s remained unchanged as the years have gone by. Other industries are maintaining historical figures, too.
- The West Coast has been home to the lion’s share of completed deals and deal value, followed by the Mid-Atlantic region, which includes New York. A visual summary and link to the full download is here:
For over eight years, we’ve served the University of Pennsylvania developing key print and digital communications programs for fundraising, admissions and alumni relations. Our recent work for Penn Engineering’s annual giving fund shows how the School has taken founder Benjamin Franklin’s words to heart by continuing to change, adapt and innovate. The campaign features large images and brief text describing recent advances including adding 165,000 square feet of engineering space, increasing tenure track faculty size by 30 percent, and significantly increasing course offerings to connect resources with talent. Results? Fundraising and application numbers are both record-breaking.
Independent and private schools face unique challenges – and also unique opportunities – when it comes alumni cultivation and stewardship. CCS Fundraising has published an interesting white paper called “Moving the Needle from Alumni Engagement to Alumni Giving,” Co-authored by Detroit Country Day School (DCDS), you can download the report and discover how DCDS developed stronger bonds with their alumni and dramatically boosted their giving.
Our print and digital work for Johns Hopkins spans many decades and various institutions, departments and programs. A recent assignment for the Health System allowed us to write and design an annual report for the Department of Human Resources. Targeted primarily at an internal audience, the piece aims to communicate the value created by the department across multiple entities and institutions.
Dave Trott, legendary British copywriter and creative director, writes a monthly column for Campaign magazine. Always compelling and interesting; often challenging and thought provoking – his column is well worth bookmarking. His December article is a good example: