We were delighted to work with our colleagues at CCS Fundraising and senior leadership at Mt. Washington Pediatric Hospital on the successful launch of their new comprehensive campaign. MSK created the campaign theme and logo; wrote and designed the case for support and companion story book; and developed a variety of print and digital support materials including stationery, volunteer guide, digital templates, and PowerPoint.
The world’s trading routes have been crafted over centuries and yet remain in a constant state of flux. The Made on Earth series, produced by the BBC, looks at eight everyday products – from bicycles to whisky, spices to semiconductors – and explores the people, countries and intricate global networks that go into making and bringing these goods to market. Given our ongoing and frequent use of paper, the edition focused on the paper industry is especially informative. Albeit, not quite as stimulating as the one on whisky.
Without wishing to add something that smacks of business to your vacation plans…if travels take you to the London area this year, we’d highly recommend a visit to The Museum of Brands. It’s a terrific collection of products, packaging and marketing materials from the Victorian era to the present. It’s like flying through history with the eyes of a consumer or marketer. Be sure to check if any of the excellent talks or masterclasses are going on during your visit.
In this interesting article, Gary Hustwit talks about his new documentary “Rams” – as legendary industrial designer Dieter Rams indicts the world he helped to create. The official trailer is in the article and definitely whets the appetite. There’s a link at the end for premiere events prior to release to digital platforms in December.
For over eight years, we’ve served the University of Pennsylvania developing key print and digital communications programs for fundraising, admissions and alumni relations. Our recent work for Penn Engineering’s annual giving fund shows how the School has taken founder Benjamin Franklin’s words to heart by continuing to change, adapt and innovate. The campaign features large images and brief text describing recent advances including adding 165,000 square feet of engineering space, increasing tenure track faculty size by 30 percent, and significantly increasing course offerings to connect resources with talent. Results? Fundraising and application numbers are both record-breaking.
Our print and digital work for Johns Hopkins spans many decades and various institutions, departments and programs. A recent assignment for the Health System allowed us to write and design an annual report for the Department of Human Resources. Targeted primarily at an internal audience, the piece aims to communicate the value created by the department across multiple entities and institutions.
As part of our ongoing work with the University of Pennsylvania, MSK Partners recently rebranded the Singh Center for Nanotechnology – located on the University of Pennsylvania’s campus in Philadelphia, the Krishna P. Singh Center for Nanotechnology is a multi-user facility where the research and educational programs at the University, partner institutions and industry come together to form a regional hub for nanotechnology. The firm developed a new logo, messaging strategies and a series of direct mail and collateral materials.
So far, 2014 has seen a great deal of activity at MSK with the research and writing of new case statements for a wide variety of clients. These include the Baltimore Symphony Orchestra, Saint Joseph’s University, Latin American Community Center, International Youth Foundation, and the White House Fellows Foundation & Association. Many have already moved to the design phase for print and digital applications.
Our first campaign launch of the summer will be later this month in Denver, CO where the Foundation Fighting Blindness kicks-off Envision 20/20. Case materials are complete with iPad presentations and other communications in development.
In addition, having written and designed case statements throughout the campaign, we’ve recently completed the end of campaign report for Dream It. Do It. Drexel. – the Campaign for Drexel University. Completed 13 months ahead of schedule, the Campaign raised $455 million – $55 million above goal.
Today’s Wall Street Journal has an interesting article (and video) on the growing impact printed catalogs have on the sales activity of online retailers. From clothes to furniture and car parts to office supplies, retailers are increasingly using printed catalogs to drive sales activity online. The result? Consumers and B2B shoppers are finding ideas and inspiration in the print catalogs then going online to order what they’ve seen or something else.
MSK Partners is a now a licensed Apple Development Partner and we recently published a client magazine app available for download from Apple Newsstand. It is the first of a number of magazines we hope to launch this year – still designed for print, now repurposed for the iPad.
The iPad is a little more than 2-years old and it’s the ideal time for institutions and non-profits to make publications available on this platform. While ad-driven publications such as Wired and Popular Science leapt into the forefront with multi-media graphics and stunning visuals, the trend for magazines has been towards a simpler, user-friendly approach.
Institutional magazines with long cover articles are perfectly suited for the iPad. Much like a print publication that you can hold and take with you, readers spend time with an iPad publication because it is formatted for that same purpose. Smart phones and even websites are better used for quick sound bytes and short news items and therefore do not offer the same potential for extended reading time.
In 2011, iTunes and the App Store added a new feature – Newsstand, which aggregates publications from around the world for easy download by iPad users. For marketers, this opens up an enormous new audience – making content available year-round and worldwide for immediate download. Typically reaching readers way beyond the scope of a mailing list for the print version.
Please contact us if you would like more information on the benefits of an iPad magazine and a demo of how we are delivering this new audience for our clients.