Our long-time client, the University of Pennsylvania, is entering the final year of “The Power of Penn: Advancing Knowledge for Good,” a $4.1 billion fundraising campaign. This time period brings a wealth of new print and digital initiatives for the University and for individual schools including the School of Engineering and Applied Sciences. MSK is launching the next phase of a communications campaign built around the theme Inventing the Future. Print, email and web components have been created to inspire donors around the globe to partner with Penn to help accomplish the personal, philanthropic objectives each donor has for the coming year. This approach seeks to lift the sights of loyal donors, promote acquisition of other purpose-driven donors and, with ongoing stewardship, lead to higher retention rates within both categories.