MSK Partners


Design, communication and what's on our mind

Save The Snowmen

Our erstwhile client, Zurich Insurance, has launched a highly engaging, Europe-wide cinema and online campaign showing the insurer’s employees going to great lengths to protect some snowmen. The ad, which was created by McCann Worldgroup, opens with snowmen melting in a village. Zurich staff then show up in refrigerated trucks and take the snowmen to the top of a mountain in the Alps. The ad ends with the line: “When you truly love something, you protect it in the best way.”

Filed under: Communication