MSK Partners

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Design, communication and what's on our mind

Look Up in Piccadilly Circus

British Airways have a couple of new billboards in London that take interactivity to new heights. Created by the team at BA’s agency Ogilvy 12th Floor, the little boy really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying.

These billboards, installed in London’s Piccadilly Circus and Chiswick, interactively display information about the flight that appears immediately overhead. Using custom-built surveillance technology the billboards display the flight number and route information in sync with a recorded video of a child who appears to be pointing at each plane as it soars above. A great way to engage viewers with the BA brand and demonstrate the many places the airline flies to and from.

Filed under: Communication, Technology

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