MSK Partners

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Design, communication and what's on our mind

Look Up in Piccadilly Circus

British Airways have a couple of new billboards in London that take interactivity to new heights. Created by the team at BA’s agency Ogilvy 12th Floor, the little boy really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying.

These billboards, installed in London’s Piccadilly Circus and Chiswick, interactively display information about the flight that appears immediately overhead. Using custom-built surveillance technology the billboards display the flight number and route information in sync with a recorded video of a child who appears to be pointing at each plane as it soars above. A great way to engage viewers with the BA brand and demonstrate the many places the airline flies to and from.

Filed under: Communication, Technology

Tuscany, France?

Congratulations to our good friend David Long and all the fine folks at the Tuscany Group – in Baltimore. It seems like 2013 was a great year for expansion and client success. We had the good fortune of working with David and his team for a year-plus on significant communications outreach for Learn It Systems. Tuscany provided a wealth of research and strategic support to Learn It – not just in communications – and provided MSK with the insight and analysis we needed to engage customers and prospects on behalf of Learn It.

Filed under: Communication