MSK Partners


Design, communication and what's on our mind

Moo-bile technology

A dairy farm has painted QR codes onto their cows. People passing Southfields farm in Somerby, Leicestershire, England can scan the QR code using an app on a smartphone and get quick access to a website which contains information about the farm’s 100-strong herd of dairy cows. The farm is testing the idea out on their cow, Lady Shamrock, and scanners will be instantly directed to to find out more about her. Personally, I’ve always found the use of QR codes in outdoor venues (subway, bus shelter, cow, etc) to be a better application than in print.


Filed under: Communication