MSK Partners


Design, communication and what's on our mind

Media Relations in sub-Saharan Africa

Public relations is one of those arenas I’ve had my hands in for 25-plus years. Starting with Burson-Marsteller in London (at the time the world’s largest PR firm) and on through managing smaller regional operations, it’s a field that has changed as much as any in the communications industry. For more than a decade we’ve had the pleasure of working with Andy Burness and his team at Burness Communications. With clients like the Robert Wood Johnson Foundation, the American Cancer Society, and the W. K. Kellogg Foundation, they have become national (and dare I say international) leaders in advancing social change for non-profits though public relations and advocacy communications.

I was on the Burness website earlier today checking-up on a client we share and came across some interesting information and images on the work the firm is doing in Africa. Through their office in Nairobi, Kenya, they’ve placed over 1,000 stories in African media in the last five years alone – all supporting health, ag and environmental advancements on the continent. Here’s the link. You’ll also see a link to Burness Africa images on Flickr:

Filed under: Communication

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