Nationwide, the start of capital and comprehensive fundraising campaigns has risen dramatically over the past six months according to various indicators in higher education and philanthropy. Institutions and other non-profits have more confidence in their ability to raise significant funds than they did just one year ago. From the conversations we’ve had, many would have liked to begin a campaign last year but felt market conditions would not sustain such an initiative. We’ve certainly seen an upswing in clients seeking campaign communications – covering planning and identity to case statements and online/video components. We’re currently managing campaigns with goals ranging from $10 million to $500 million for clients including Drexel University, Johns Hopkins Medicine, Calvert Hall College High School, and Rochester General Health System in New York. Please contact us if you would like to discuss positioning and marketing a campaign.
Filed under: Communication, Higher Education
